Buyer intent data is powerful, but only when it helps teams decide what to do next. Over the last few months, we’ve spent a lot of time listening to how sales and marketing teams actually use intent day to day. The message was consistent: There’s plenty of data… but prioritisation,
Your team just invested six figures into a new intent data platform. Your dashboards are lit up. You’re drowning in “hot leads” and “surging accounts.” There’s just one problem: your sales team hates them. SDRs are burning out. Revenue is flat. The “high-intent” MQLs you’re passing over are met with
Your intent data vendor just sent you a “hot” list. A dashboard flashes green. An “account” is “surging.” You pass this “high-intent” lead to your sales team. A sales rep picks it up, stares at the name of a 10,000-person company, and asks the only questions that matter: “Who at
Stop Single-Signal Noise: Switch to Multi-Signal Intent Data That “high-intent” MQL your ABM platform just passed over? It was an intern. Again. Marketing celebrates a “win” on their dashboard. The sales team, obligated to follow up, wastes an entire afternoon chasing a ghost. The SDR’s call log reads: “Spoke to
In B2B sales, timing is everything — yet most teams still find out about buying intent when it’s already too late. By the time a lead becomes “marketing qualified,” the deal is already in motion. Competitors are influencing the conversation, budgets are set, and your brand is fighting for attention
And How Multi-Source Intent Gives You the Full Picture of Buyer Readiness In B2B sales and marketing, timing is everything. Yet most teams are still trying to spot in-market buyers using one narrow lens — a single source of intent. Maybe it’s website visits. Or keyword spikes from one publisher.
Most sales and marketing teams have access to some form of intent data today — website visits, content downloads, review activity, or search behaviour. But here’s the problem: intent signals without action are just noise. The real power comes when you operationalize intent data into your sales and marketing motion.
Most GTM teams are still flying blind. They’re waiting for inbound leads to trickle in, or hoping an MQL eventually turns into a meeting. But by the time a buyer fills in a form, downloads a whitepaper, or responds to an email nurture, it’s often too late. Today’s B2B buying
Sales teams can’t afford to guess anymore. If you’re not engaging buyers at the exact moment they’re researching, you’re behind. That’s why Lead Onion v4.06 is packed with new features to help you track, verify, and activate buyer intent with more precision than ever — all designed to save time,
Why Protecting Pipeline Is Just as Important as Filling It Every sales and marketing team loves the thrill of new deals. The big logos. The fresh pipeline numbers. The high-fives at the end of the quarter. But here’s the hard truth: filling the pipeline without protecting it is like trying
